Content SEO
Does Content Play a Role in SEO?
One of the biggest transformations seen in search engine results
over the last couple years is a notable preference for pages with
content in the 1,000 word range. If you are serious about developing
pages that will rank in the top 10 results, then it is vital to
begin increasing your content.
Web pages resembling either magazine ads or brochures (with limited
content), are often ineffective, both for SEO and for marketing
as well. Creating quality content has become even more essential
than ever.
"The first major difference that jumps out
in the Yahoo results is the preference Yahoo's algorithm seems to
have for more words on a page. The average number of words on a
page for Google was 943 while Yahoo's average words per page in
the top 10 was 1305." GoRank.com
Unless you are willing to invest heavily into paid advertising
programs, this really leaves only two solutions. You can choose
to hire a professional copywriter to develop powerful copy for your
website, or you can learn effective techniques to do this yourself.
Essentially, writing for the web involves learning to develop
excellent marketing content, while blending in the fundamentals
of SEO techniques. I promise you this, the more you do it, the better
you will get. It seems that to excel in writing, we have to actually
write, and write, and write! The more practice we get, the stronger
our skills become.
Building Content While Implementing SEO Techniques
Search engines will return search results in the exact order
of their perceived relevancy to the search phrase requested. The
more relevant your site appears to be, to the search requested,
the HIGHER your listing will appear in the results. This process
involves far more than simply repeating a key phrase several times.
"Hypertext-Matching Analysis: Google's search
engine also analyzes page content. However, instead of simply scanning
for page-based text (which can be manipulated by site publishers
through meta-tags), Google's technology analyzes the full content
of a page and factors in fonts, subdivisions and the precise location
of each word. Google also analyzes the content of neighboring web
pages to ensure the results returned are the most relevant to a
user's query".
http://www.google.com/corporate/tech.html
Within the content of a page, make sure that the title and H1
heading tag use the identical key phrase. However, the H2 heading
tags only need to include the main parts of your selected key phrase.
It is also important to use this identical key phrase in the beginning,
middle and end of your content. Pages with high word count may require
additional usage of this phrase throughout the document to build
a relevant keyword density. In keeping with the themes or relevancy
concept that search engines are focusing on, you will want to break
your key phrase up a few places, in ADDITION to the methods mentioned
above.
If my key phrase is "Collectible Red Widgets", I will sometimes
use EACH of those words independent of the others, within my content.
For example, sometimes I will use the word widgets, but not necessarily
collectible red widgets. Or, perhaps collectible widgets, but not
necessarily collectible red widgets. With search engines beginning
to use keyword "stemming", I may also blend in some variations of
the key phrase and individual keywords throughout the document.
"The ability for a search to include the "stem" of
words. For example, stemming allows a user to enter the term swimming
and get back results also for the stem word swim."
searchenginewatch.com/facts/glossary.html
SEO methods are specifically designed to increase traffic to
your website. Marketing techniques are designed to keep that traffic
on your website, and encourage visitors to make a purchase. Your
challenge is to find the delicate balance between them.
I WILL DEFINITELY SEE YOU AT THE TOP!
Texas Web Designer and SEO Training Specialist
Owner GNC Web Creations and Mississippi Photo Gallery
Link to Content SEO
Does Content Play a Role in SEO?
If you feel that this article, has been helpful to you and that
it may also be beneficial to others, please consider adding it as
a resource link on your website or blog!
Content SEO - Does Content Play a Role in SEO?
http://www.gnc-web-creations.com/content-seo.htm
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