SEO Strategy - Incoming Links and SEO Strategy
Importance of Incoming Links to SEO Strategy
If you truly want your site to succeed in the search engines,
a major part of your SEO strategy must focus on the importance of
incoming links. The process of submitting your site to the search
engines can take from a few weeks to several months. However, even
a new site will be indexed rapidly, if it has incoming links.
Google explains that, "The best way to ensure Google finds
your site, is for your pages to be linked from lots of pages on
other sites. Google's robots jump from page to page on the Web via
hyperlinks, so the more sites that link to you, the more likely
it is that we'll find you quickly."
You can increase incoming links rapidly by participating in forums,
provided you use your URL in your signature. Google does not however,
appear to give a much weight to this type of incoming link. Submitting
to so called link farms is a poor way to attempt to increase
links to your site, and is strongly discouraged by
Google Guidelines. "Don't participate in link schemes designed
to increase your site's ranking or PageRank. In particular, avoid
links to web spammers or bad neighborhoods on the web as your own
ranking may be affected adversely by those links."
When it comes to finding incoming links to your website, there
simply are no short cuts. The key to success in the search engines
is good old-fashioned hard work!
Research and find websites with relevant content. These sites
should also be a good resource for your site visitors. Send each
of site owner a PERSONAL email requesting a link. The use of form
letters for this method is not effective. People delete these
emails every day. Explain in your request why it would be a benefit
for BOTH sites to exchange links.
Spend the time necessary to find all RELEVANT directories where
you can submit your site for inclusion. How much time should you
spend? As long as it takes! This is an ongoing process that you
will need to focus your attention on a REGULAR basis!
Contact J. Walker for permission to reproduce this article
electronically. All articles are Copyright © 2003 - 2007 J. Walker
of GNC Web Creations All Rights Reserved
Comments and Suggestions
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to SEO strategy.
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